The project
Visit South Sardinia
ONLINE PRESENCE
Visit South Sardinia has an online presence through its websitewww.visitsudsardengna.com and on major social channels such as Meta, TikTok, LinkedIn, and Twitter.
I conceived Visit South Sardinia in 2017, with the aim of raising awareness of the history and tradition of South Sardinia, an area rich in culture and unspoiled places.
Present on major social channels such as Instagram, Facebook, Twitter and LinkedIn, it promotes the area through images and videos that capture lesser-known aspects.
The images are selected from more than
115k posts
posted using the hashtag #visitsudsardegna.
Since 2020 Visit South Sardinia has also had a presence on TikTok, Tumblr and Vero. The latter, a channel still little known but frequented by users often not present on other social networks.
REPUTATION
Consistent publication of valuable content has enabled Visit South Sardinia to cultivate an excellent online reputation.
ORGANIC POSITIONING
Thanks to painstaking organic optimization work Visit South Sardinia has grown predominantly through SEO techniques. Content is thought of in terms of SEO.
PAID POSITIONING
Advertisements are created and published on professional tools such as Google Ads, Meta Business Suite, Twitter Ads, LinkedIn Campaign Manager.
ANALYSIS
To evaluate theeffectiveness of web actions, results are collected and analyzed on analytical tools on Google Analytics, Meta Business Insights, Twitter Analytics, and LinkedIn Analytics.
GEOLOCATION
In the world of tourism, geolocation is a very important function. Each piece of content is shared with geographic location so that the user knows where that good or service is located.
