Digital Marketing Strategy
How I create a digital marketing strategy
When we talk about Digital Marketing Strategy we refer to those online marketing strategies that are implemented to achieve sales goals. To do this it is important that you know in detail your audience, their behaviors, and interests. An important process is knowing how to change the behavior of potential buyers to interact with your brand, products, or services. Before drawing up a digital marketing plan it is necessary to start from what is technically called digital strategy research. It is a web search job to understand the positioning of your online business. This includes analysis of the website if it already exists and the social profiles in which you are present, identification of their customers, and, finally, but not for importance, carrying out accurate research on competitors.
The objectives to be achieved are included in the digital strategy plan. We can enclose them in four main categories: brand awareness, attention to the brand, conversion (contacts, registrations, sales) and finally loyalty.
Besides Facebook and Instagram there are many other means, sometimes more effective if you analyze the sector. In the digital marketing plan, it is good to include online channels that adapt to the company under consideration. It is important to understand which format to use and which is the most efficient method to engage the user.
Online content can be an image, caption, video, article, or description of a product or service. Per i miei clienti, creo contenuti progettati per attirare l’attenzione del pubblico di destinazione ed essere adatto a loro a seconda del canale online scelto.
When we talk about media strategy we refer to what concerns the performance of paid campaigns. Once the campaigns start I constantly monitor them; this is to understand how you are reaching the audience and especially if you are reaching the right audience.
My marketing plan analyzes several points including the available resources, the time and budget available, the expectations, the analyses that must highlight the progress and regressions made over the years, the roles and objectives of each member of the working group.
The marketing plan must be accompanied by a biannual report. A document that highlights all the developments, the objectives achieved, the changes implemented, the analyses, the paid campaigns, the costs, the identification of the public, the resources used and the forecasts for the future.